Zniber Partners | Predictive Audience Modelling for Broadcasters

Test ideas. Watch reactions. Make better decisions

Our audience panels reveal how people will respond to your shows, hosts, campaigns, and partnerships with speed, accuracy, and emotional depth.

For Radio

You wait months for your rating results.

By the time you see the dip, the damage is already done.

Listeners do not just tune out. They move to Youtube, Spotify or your competitors before you can react.

For TV & Cable

You spend between $50k and $500k producing a pilot or spot.

Yet you still test it on twelve people in a room influenced by group pressure and polite answers that hide real reactions.

For Podcasting

You launch new shows and work to elevate the ones that are already performing, yet audience behavior is hard to predict.

Even great episodes lose listeners, making it difficult to protect momentum and grow revenue.

For Sales

You pitch partnerships and campaigns without knowing how your brand and your client’s brand connect in the minds of your audience.

That uncertainty slows deals and keeps programming from creating sharper on-air and online activations.

^{The teams with deeper audience understanding are shaping the market.}

Meet Your Predictive Audience Panel

We build lifelike listeners from real cultural patterns, listening behaviors, social media signals, statistical sources, news, and public forums.
‍
No personal data is ever used.

They react and evolve like real audiences and give you credible insight in minutes.

Realistic Reactions
Simulated listeners respond with natural emotions and opinions.
Instant Insight
‍Test presenters or formats and watch reactions appear in real time.
Risk Visibility
‍See what works, what breaks, and where backlash may arise.

Strengthen Every Decision with Our Audience Insight Products

Your Monthly Audience Panel for Fast, Confident Decisions.

Use your dedicated audience panel each month to test ideas, refine shows, explore campaigns, and understand how people will react before you commit.

What you can do:

- Test new concepts in hours.

- Get reactions to shows, hosts, and promotions.

- Get emotional clarity when making sensitive decisions.

- Support programming, marketing, and sales.

- Move forward with confidence instead of guesswork.

- Use your monthly question credits to get quick, reassuring answers that help you move forward with clarity and confidence.

Join the Monthly Membership

Your Deep Annual Study with 90 Days of Ongoing Insight Included.

Start with the research product broadcasters already trust to understand how your audience is shifting and what you should do next.

Gain a comprehensive view of behavior patterns, loyalty risks, content opportunities, and cultural trends so you can plan with confidence instead of uncertainty.

What you can do:

- Understand how your audience is evolving.

- Uncover new opportunities for growth.

- Spot risks before they impact your ratings.

- Guide programming and marketing with clarity.

- Make high-stakes decisions with calm assurance.

Feel secure in your strategy, calm in your decisions, and respected as the leader who sees what is coming before others do.

Includes 90 days of monthly Precision Focus Group access, giving you continued support and fast audience reactions right when you need them.

Start Your Strategic Market Study

Why It Works:

Fast audience feedback without scheduling delays or traditional research costs.

‍Privacy-first design that protects both your team and your audience, no personal data collected.

‍Emotionally aware audience models that reflect real reactions, preferences, and shifts, giving you clarity you can trust.

Predict and understand your audience in seconds.

Test ideas. Watch reactions. Make better decisions

Cultural Insight, Modeled at Scale

Meet Your Predictive Audience Panel

Strengthen Every Decision with Our Audience Insight Products